
Ross Lovegrove's products are characterised by innovation, joy and courage, but also by curiosity and passion for materials and manufacture. He has been associated with many different design projects that have attracted great attention internationally. In 1990, he set up his own design office in London, Studio X. Since that time, he has acquired many international clients including Sony, British Airways, Frighetto, Kartell, Cappellini, Tag Heuer, and Herman Miller. Lovegrove, has a unique ability to seduce the consumer with appealing fluid shapes, persuasive technology, rich color and beautiful materials. He is inspired by forms of the natural world, the possibilities of new manufacturing techniques and the ability to evoke an emotional response in users. Lovegrove